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Hungary Country Report

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  • Published Date: July 2022

HUNGARY CARDS & PAYMENTS REPORT

A comprehensive overview of the cards, payments and consumer banking market in Hungary. Cash use has traditionally been popular in Hungary, but that has begun to change in recent years.
Card payments have grown dynamically; with the introduction of instant-payments infrastructure, digital wallets are increasingly prevalent.
Using SEPA (Single Euro Payments Area) infrastructure, Hungarian banks launched instant-payments system AFR in March 2020. New payment alternatives now include use of Secondary Account Identifiers and Request-to-pay service for credit transfers.

HUNGARY COUNTRY REPORT | KEY FACTS

  • The pandemic has considerably impacted the use of cashless payments in the country with more Hungarians adopting digital payment solutions as a preference to cash.
  • Credit cards are typically not popular among Hungarian consumers as they prefer to use debit cards to pay online or at the POS.
  • Contactless payments have grown dramatically, with almost all cards now having the functionality.
  • Mobile payments have also soared in recent years, as more people choose virtual wallets over physical ones. Over a million Hungarian card users have digitised their cards to use in e-wallets.
  • In a bid to encourage consumers to increase card usage, the central bank introduced a regulation in 2014 on interchange fees, which significantly reduced the fees on card payments.

Lessons from this Hungary cards market report

  • How the payments environment has evolved with the rise of contactless, cashless modes and mobile payments
  • How credit and debit cards are used, with profitability indicators for each
  • E-commerce payment trends in the light of BNPL and card innovations
  • Mobile proximity payments data and commentary on app-based solutions
  • The credit card profitability mechanism
  • Network market shares and interchange tracking
  • How credit/debit cards market shares have been changing
  • The merchant acquiring landscape, including MSCs and processor relationships/shares
  • Notable laws and regulations, key statutory authorities and credit bureaux


Hungary Payments Research | Report Contents

TABLE OF CONTENTS
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing

Appendices: Payments Data Tables

Appendix I: Demographics and the economy

Data table 1: Demographic and economic indicators: 2016-2021. Estimates and forecasts to 2025.
Data table 2: Ownership of key consumer devices: 2016-2021. Estimates and forecasts to 2025.
Data table 3: Internet usage by population: 2016-2021. Estimates and forecasts to 2025.

Appendix II: Payments environment

Data table 4: Access points: 2016-2021. Estimates and forecasts to 2023.
Data table 5: Account penetration: 2016-2021. Estimates and forecasts to 2023.

Appendix III: Cards market

Data table 6: Total cards payment metrics: 2016-2021. Estimates and forecasts to 2025.
Data table 7: Contactless cards metrics: 2016-2021. Estimates and forecasts to 2025.
Data table 8: Credit card numbers: 2016-2021. Estimates and forecasts to 2025.
Data table 9: Total credit cards metrics: 2016-2021. Estimates and forecasts to 2025.
Data table 10: Credit cards profitability indicators: 2016-2021. Estimates and forecasts to 2025.
Data table 11: Debit cards numbers: 2016-2021. Estimates and forecasts to 2025.
Data table 12: Debit cards metrics: 2016-2021. Estimates and forecasts to 2025.

Appendix IV: Mobile payments

Data table 13: Mobile proximity payment metrics: 2016-2021. Estimates and forecasts to 2025.

Appendix V: Profit pool

Data table 14: Profit pool: 2016-2021. Estimates and forecasts to 2025 include credit card numbers, billed volumes, oustandings, interest incomes, net interest revenues, merchant revenues, card fee revenues, other non-interest incomes, total revenues, net credit losses, operating expenses, total expenses, pre-tax profits, merchant service charges, rollover rates, APR, net credit losses to outstandings, operating cost to revenues, ROA (pre-tax profits to outstandings).

Appendix VI: Card networks

Data table 15: Networks' credit card market shares: 2016-2021. Estimates and forecasts to 2023.
Data table 16: Credit card interchange fees by network: 2016-2021. Estimates and forecasts to 2023.
Data table 17: Networks' debit card market shares: 2016-2021. Estimates and forecasts to 2023.
Data table 18: Networks' debit card numbers: 2016-2021. Estimates and forecasts to 2023.
Data table 19: Debit card interchange fees by network: 2016-2021. Estimates and forecasts to 2023.

Appendix VII: Key retail banks and issuers

Data table 20: Key credit card issuers market shares by credit card numbers: 2018-2021. Estimates and forecasts to 2023.
Data table 21: Key issuers market shares in credit card outstandings: 2018-2021. Estimates and forecasts to 2023.
Data table 22: Key debit card issuers market shares by debit card numbers: 2018-2021. Estimates and forecasts to 2023.

Appendix VIII: Acquirers and processing

Data table 23: Merchant acquirer credit card market share: Estimates for 2022.
Data table 24: Credit card merchant service charges: 2016-2021. Estimates and forecasts to 2025.
Data table 25: Merchant acquirer debit card market share: Estimates for 2022.
Data table 26: Debit card merchant service charges: 2016-2021. Estimates and forecasts to 2025.
Data table 27: Credit card issuer/issuing processor relationships.
Data table 28: Credit card acquirer/acquiring processor relationships.
Data table 29: Credit card issuing processor market shares by card numbers: Estimates for 2022.
Data table 30: Credit card acquiring processor market shares by the number of POS transactions: Estimates for 2022.

Hungary Country Report | Selected Extracts

Demographics and Economy
Hungary faces major challenges in relation to its ageing population. It is estimated that the population over the age of 65 will have increased by 12.6% in 2060, compared with 2015

The Economy
Hungary's major trading partners include Germany, Austria, Italy, France and Slovakia. Germany is the country's largest trading partner, accounting for 26% and 28% respectively in terms of imports and exports.

Retail Banking
The top five retail banks in Hungary in terms of asset value are OTP Bank, Erste Bank, K&H Bank, UniCredit Bank and MKB Bank. These five banks accounted for an estimated 63% of the country's total bank assets in 2015.

Consumer Finance
Compared with households in other EU states, those in Hungary are less indebted. On average, total debt per household in Hungary was $4,993 in 2015.

Cards Market
Hungary's payment cards market is developed, with a penetration rate of 107 cards per 100 adults at the end of 2015 – of which the vast majority were debit cards. Though payment cards are primarily used for cash withdrawals, the share of electronic payment volume has been on the rise.

E-money
Prepaid cards represent a very small segment of the Hungarian payment cards market, with only a limited number of gift cards issued by banks and retailers.

Profit pool
However, the market turned profitable in 2015 with a pre-tax profit of $16 million, indicating that the Hungarian credit cards market, following years of contraction in the wake of the global financial crisis, is about to turn a corner.

Pricing and Enhancements
The credit card product life cycle in Hungary is at a relatively early stage of development, which is evident from the basic packaging of card products available in the market. Credit cards are typically not popular among Hungarian consumers.

Card Networks
The three principal networks operating in Hungary are MasterCard, Visa and American Express. MasterCard is the dominant player with 77% of credit cards in issue at the end of 2015. Visa is the second-largest player with a 13% share, followed by American Express with a 10% market share.

Key Retail Banks and Issuers
Hungary's credit cards market is highly concentrated among the top four issuers: OTP Bank, Citibank, Cetelem and Budapest Bank. At the end of 2015, these four banks collectively accounted for a market share of 71% in terms of credit cards in issue.

Merchant Acquiring and Processing
The Hungarian merchant acquiring market is concentrated among two major players, OTP Bank and K&H Bank. Together they represent 80% market share of total credit card acquired billed volume.

Online Acquiring
The most popular product categories in the Hungarian e-commerce market are computers and electronics, entertainment devices, home equipment, toys and gifts, and clothing.

Regulatory and Markets Information
The MNB is the central bank of Hungary and is a member of the European System of Central Banks. The primary objective of the MNB is to achieve and maintain price stability.

EUROPE CARDS & PAYMENTS REPORTS

Reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and European finance experts.

See more European country reports or explore cards & payments research reports for markets worldwide or view our latest reports.

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