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A comprehensive overview of Poland's cards, payments and consumer banking market with insightful commentary backed by relevant data.
Polish banks and their customers are ahead of the regional curve in digitalisation, with the pace of virtualisation for payment and loyalty cards a distinguishing feature, and contactless mobile set to outperform its plastic equivalent.
Domestic players are holding their own, having responded to consumer appetite for change, but there is an increasing multinational presence in the acquiring space as local firms are swept up in the European consolidation wave.
How Poland's payments environment is so advanced.
Why foreign neobanks find it difficult to compete.
How Blik has taken the lead in mobile payments.
Who leads in retail banking after a busy decade of M&A.
Which players control acquiring as consolidation grows.
TABLE OF CONTENTS
Demographics and the economy
Key retail banks and issuers
Acquiring and processing
Regulatory and other cards market information
Poland Country Report Data Tables
(All 2014-23F unless otherwise stated)
1: Demographic and economic indicators.
2: Ownership of key consumer devices.
3: Internet usage by population.
4: Access points: 2014-21F.
5: Account penetration.
6: Consumer payment trends: 2014-21F.
7: B2C e-commerce payment methods: 2014-21F.
8: Total card payment metrics.
9: Contactless card metrics.
10: Credit card numbers.
11: Total credit cards metrics.
12: Credit card profitability indicators.
13: Debit card numbers.
14: Debit card metrics.
15: Prepaid/e-money cards metrics.
16: Mobile proximity payment metrics: 2016-23F
17 Mobile P2P payments: 2016-23F
18: Profit pool: credit card numbers, billed volumes, outstandings, interest incomes, net interest revenues, merchant revenues, card fee revenues, other non-interest incomes, total revenues, net credit losses, operating expenses, total expenses, pre-tax profits, merchant service charges, rollover rates, APR, net credit losses to outstandings, operating costs to revenues, ROA (pre-tax profits to outstandings).
(All below 2014-21F unless otherwise stated)
19: Networks' credit card market shares.
20: Networks' credit card data numbers.
21: Networks' credit card billed volume.
22: Networks' number of credit card transactions.
23: Networks' average credit card transaction value.
24: Credit card interchange fees by network.
25: Networks' debit card market shares.
26: Networks' debit card data numbers.
27: Networks' debit card billed volume.
28: Networks' number of debit card transactions.
29: Networks' average debit card transaction value.
30: Debit card interchange fees by network.
31: Key credit card issuers market shares by credit card numbers: 2016-21F.
32: Key issuers market shares in credit card outstandings: 2016-21F.
33: Key debit card issuers market shares by debit card numbers: 2016-21F.
34: Merchant acquirer credit card market share: 2020E.
35: Credit card merchant service charges: 2014-23F.
36: Merchant acquirer debit card market share: 2020E.
37: Debit card merchant service charges: 2014-23F.
38: Credit card issuer/issuing processor relationships: -
39: Credit card acquirer/acquiring processor relationships: -
40: Credit card issuing processor market shares by card numbers: 2020E.
41: Credit card acquiring processor market shares by the number of POS transactions: 2020E.
42: Online merchant acquirer market share: 2020E.
Demographics and Economy
Openness to trade and foreign investment has fuelled a developing entrepreneurial sector. Poland's increasingly competitive financial system and low corporate tax rates have energised private enterprise.
Poland's payments ecosystem is currently evolving at a rapid pace. Households are using electronic means of payment such as bank cards and mobile payments at an ever-increasing rate, while the use of cash is declining.
The usage of cards for making payments either at the POS or online has dramatically increased among Polish consumers during the period under review. The government, in tandem with banks and networks, is pursuing a host of measures to promote
the development of cashless payments.
During 2020, mobile payments increased significantly: the coronavirus outbreak and the growth in contactless payments combined to incentivise contactless payment via card or mobile as much as possible.
As elsewhere, Covid-19 has hurt the Polish credit cards market. Following several years of sustained growth, credit card purchase volume shrank by a tenth during 2020.
Visa and Mastercard have an almost equal share of the credit cards market with Visa edging its rival in terms of card numbers and billed volume at the end of 2020. Polish consumers increasingly use debit cards as a transactional tool since issuers and networks have been promoting their use for cashless payments in Poland.
Key Retail Banks and Issuers
The top five retail banks in Poland in terms of asset value are PKO Bank Polski (PKO BP), Bank Pekao, Santander Bank Polska, mBank and ING Bank Slaski. This quintet accounted for almost half of the country's total bank assets at the end of 2019.
Acquiring and Processing
Poland is one of the most active regions in Europe when it comes to growth within digital payments: there is a strong focus on SME requirements and high card acceptance levels throughout the country.
(Bank transfers are the leading payment method for online transactions in Poland, accounting for approximately half of e-commerce billed volume during 2020. Debit cards and e-wallets are the second and third most used payment methods. Verisk Financial Research estimates that over $5 billion in card volumes was acquired by online merchants in Poland in 2020.
Regulatory and Markets Information
Banks are required to have firewall procedures concerning loan sales and analysis of loan applications, risk assessment and credit-granting decisions. They are also encouraged to take into consideration internal and external sources of information while assessing credit capacity.
Bank Austria Creditanstalt
Bank Gospodarki ywnociowej
Bank Handlowy w Warszawie
Bank Inicjatyw Gospodarczych
Bank Zachodni WBK
BGZ BNP Paribas
Deutsche Bank Polska
European Payments Initiative
ING Bank l...ski
Komisja Nadzoru Finansowego
Krajowa Izba Rozliczeniowa
LOT Polish Airlines
Ministry of Enterprise and Technology
National Bank of Poland
National Clearing House
Nordea Bank Polska
Nordea Finance Polska
Office of Competition and Consumer Protection
PKO Bank Polski
Polish Bank Association
Polish Development Fund
Polish Financial Supervision Authority
Polska Kasa Opieki
Polski Standard Patnoci
SEPA Credit Transfer
Spódzielcza Grupa Bankowa
University of Gdask
Warsaw Stock Exchange
Wielkopolski Bank Kredytowy
Reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.
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