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An extensive analysis of Switzerland's cards, payments and consumer banking industry, with intelligent commentary backed by the latest data.
Hitherto perceived as a cash-friendly market, the pandemic accelerated uptake of both mobile proximity and P2P payments, with the user base of payments app Twint (owned by Worldline and the largest banks) now extending to half of all adults in the country.
The market for credit cards in Switzerland is exceptionally competitive, with spending driven primarily by the country's high level of income. With the purchase of SIX, Worldline has become the dominant acquirer.
How the Swiss payments environment has evolved with the rise of contactless, cashless modes and mobile payments.
How credit and debit cards are used, with profitability indicators.
E-commerce payment trends in the light of BNPL and card innovations.
Mobile proximity payments data and commentary on app-based solutions.
The credit card profitability mechanism in Europe's most penetrated market.
Network market shares and interchange tracking; the place of the Swiss debit network
How credit/debit cards market shares have been changing in Switzerland.
The merchant acquiring landscape, including MSCs and processor relationships/shares.
Notable laws and regulations, key statutory authorities and credit bureaux.
TABLE OF CONTENTS
Fintech and mobile payments
Credit card profitability
Switzerland Country Report Data Tables
(All 2016-25F unless otherwise stated)
1: Demographic and economic indicators.
2: Ownership of key consumer devices.
3: Internet usage by population.
4: Access points: 2016-23F.
5: B2C e-commerce payment methods: 2016-23F.
6: Total card payment metrics.
7: Contactless card metrics.
8: Credit card numbers.
9: Total credit card metrics.
10: Credit card profitability indicators.
11: Debit card numbers.
12: Debit card metrics.
13: Mobile proximity payment metrics: 2017-25F.
14: Profit pool includes credit card numbers, billed volumes, outstandings, interest incomes, net interest revenues, merchant revenues, card fee revenues, other non-interest incomes, total revenues, net credit losses, operating expenses, total expenses, pre-tax profits, merchant service charges, rollover rates, APR, net credit losses to outstandings, operating costs to revenues, ROA (pre-tax profits to outstandings).
(All 2016-23F below unless otherwise stated)
15: Networks' credit card market shares.
16: Credit card interchange fees by network.
17: Networks' debit card market shares.
18: Debit card interchange fees by network.
19: Key credit card issuers market shares by credit card numbers: 2018-23F.
20: Key issuers market shares in credit card outstandings: 2018-23F.
21: Key debit card issuers market shares by debit card numbers: 2018-23F.
22: Merchant acquirer credit card market share: 2022E.
23: Credit card merchant service charges: 2016-25F.
24: Merchant acquirer debit card market share: 2022E.
25: Debit card merchant service charges: 2016-25F.
26: Credit card issuer/issuing processor relationships: -
27: Credit card acquirer/acquiring processor relationships: -
28: Credit card issuing processor market shares by card numbers: 2022E.
29: Credit card acquiring processor market shares by the number of POS transactions: 2022E.
Cash use has traditionally been popular in Switzerland, but there has been a shift in recent years.
Switzerland has a well-developed and competitive cards market with both debit and credit cards widely used.
Swiss B2C e-commerce sales doubled from 2015 to 2021, with the average annual growth rate during that period coming to 12.4 percent.
Fintech and mobile
The most relevant change in the Swiss mobile payments market in recent years was the merger of Paymit and Twint.
Credit Card Profitability
Swiss consumers have high disposable incomes, and the cards market has low credit losses.
Four international schemes – Visa, Mastercard, American Express and Diners Club – compete in the credit cards market.
Banks in Switzerland exist under a variety of organisational and operational structures, including big banks, government-owned cantonal banks, private banks, regional banks and savings banks.
With ownership models influenced by international M&As in recent years, the Swiss acquiring market is highly concentrated. Worldline has a dominant position.
The Distributed Ledger Technology (DLT) Act, which came into force in 2021, creates a legal framework for cryptocurrencies, blockchain and the trading of digital assets.
Bank for International Settlements
Cembra Money Bank
Federal Statistical Office
Informationsstelle für Konsumkredit
International Monetary Fund
International Telecommunication Union
SIX Interbank Clearing
Swiss Competition Commission
Swiss Financial Market Supervisory Authority
Swiss Interbank Clearing
Swiss National Bank
Swiss Payment Association
Zentralstelle für Kreditinformation
Reports include detailed market and competitor intelligence on payments cards, e-money, acquiring, retail banking, and consumer credit in Europe. Analysts use primary and secondary source data and conduct in-depth interviews with senior industry executives and finance experts.
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