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Brazil Cards & Payments Market Report

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  • Published Date: August 2022

CARDS & PAYMENTS MARKET IN BRAZIL

This report gives a comprehensive overview of the cards, payments and consumer banking market in Brazil, with clearsighted commentary backed by relevant data. We explore the Brazilian payments system covering infrastructure payment preferences, consumer payment trends and the development of online payment systems.
As well as a detailed Brazil credit card report, our experts chart the development of mobile payments, including proximity and P2P payments. Our writers and researchers frame information in contexts such as historical, sectoral and regional trends, adding a layer of value often missing from the rolling news cycle.
The report enables clients to make sound strategic business decisions with the support of detailed historic and forecast market data for Brazil's cards and payments markets.

What is happening in Brazil's cards and payments market?

The largest and most innovative market in Latin America has, relatively swiftly, assembled both a regulatory/infrastructural framework and a critical mass of users. As a fintech boom that has produced over a thousand startups matures, innovation and digitalisation are changing all areas of payments, including the issuer hierarchy. There remains, however, a significant segment that is underserved in terms of financial services.

What can we expect in cards and digital payments here?

There is tremendous potential, with almost two-thirds of adult consumers holding a debit card and Pix having proven a world beater in terms of mass market uptake: it is now the second-most preferred payment method. Government stimulus too has been decisive in eroding the size of the unbanked cohort, more or less all of whom now have mobile phones

How are other players and challengers faring?

Competition in merchant acquiring is intense, with market liberalisation spurring a wave of entrants in the last decade. Domestic scheme Elo, launched in 2011, has become the largest debit network but stands third in credit cards with less than a tenth of the market.
Led by Nubank, digital banks have been gaining customers through compelling tech, competitive fees and attractive products. As a result, the market share of traditional credit card issuers shrank by a quarter between 2018 and 2021

What about global players in Brazil's cards and payments market?

Mastercard leads on credit cards, followed by Visa. This cards market has substantial room for growth: 64 percent of adults held debit cards in 2021, accounting for 38 percent of total payment cards purchase volume.
Just over one-third of Brazilian adults have a credit card. The average cardholder has 5.1 cards and made 42 transactions in 2021. Although exorbitant interest rates discourage borrowing by card, this remains a very profitable market with development potential.

This is what you will learn from this report:

  • How Pix has transformed payments
  • What the new digital banks have meant for issuing
  • Which revenue sources are key for profitability
  • How the Boleto continues to play a key role

Brazil Payments Research | Report Contents

TABLE OF CONTENTS
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing
Online acquiring
Regulatory and other cards market information

Brazil Country Report Data Tables
(All 2016-25F unless otherwise stated)

1: Demographic and economic indicators
2: Ownership of key consumer devices
3: Internet usage by population
4: Access points 2016-23E
5: Account penetration
6: Consumer payment 2016-23E
7: B2C e-commerce payment methods 2016-23E
8: Total cards payment metrics
9: Contactless card metrics
10: Credit card numbers
11: Total credit card metrics
12: Credit card profitability indicators
13: Debit card numbers
14: Debit card metrics
15: Prepaid/e-money card metrics
16: Mobile proximity payment metrics
17: Mobile P2P payments: 2017-25
18: Brazil market profit pool including credit card numbers, billed volumes, outstandings, interest incomes, net interest revenues, merchant revenues, card fee revenues, other non-interest incomes, total revenues, net credit losses, operating expenses, total expenses, pre-tax profits, merchant service charges, rollover rates, APR, net credit losses to outstandings, operating costs to revenues, ROA (pre-tax profits to outstandings).

(All below 2016-23F unless otherwise stated)

19: Networks' credit card market shares
20: Networks' credit card numbers
21: Networks' credit card billed volume
22: Networks' number of credit card transactions
23: Networks' average credit card transaction value
24: Credit card interchange fees by network
25: Networks' debit card market shares
26: Networks' debit card numbers
27: Networks' debit card billed volume
28: Networks' number of debit card transactions
29: Networks' average debit card transaction value
30: Debit card interchange fees by network
31: Key credit card issuers market shares by credit card numbers 2018-23F
32: Key issuers market shares in credit card outstandings 2018-23F
33: Key debit card issuers market shares by debit card numbers 2018-23F
34: Merchant acquirer credit card market share 2022E
35: Credit card merchant service charges 2016-25F
36: Merchant acquirer debit card market share: 2022E
37: Debit card merchant service charges
38: Credit card issuer/issuing processor relationships
39: Credit card acquirer/acquiring processor relationships
40: Credit card issuing processor market shares by card numbers 2022E
41: Credit card acquiring processor market shares by the number of POS transactions 2022E
42: Online merchant acquirer market share: 2022E.

Brazil Country Report | Selected Extracts

Demographics and Economy
The Brazilian economy experienced sluggish growth between 2017 and 2019, followed by a pandemic-inflicted contraction of 3.9% in 2020 and a 4.6% recovery in 2021.

Payments Environment
Argus Advisory Research (AAR) estimates that electronic payments value surpassed cash transactions in 2021 and that, by the end of 2022, over 56% of household expenditures will be paid with a card.

Cards market
Payment cards are relatively well embedded among Brazilian consumers. At the end of 2021, two in every three adults possessed a debit card. A different trend is observed when it comes to credit cards.

Mobile Payments
Mobile banking is increasingly becoming a key channel for contracting financial products and transactions in Brazil, with a sharp growth in accounts and insurance products.

Profit Pool
Despite high interest rates that discourage borrowing via card, Brazil remains a very profitable market with room for further development. Profit before tax was estimated to be near $8.8 billion for 2021.

Card Networks
Visa's market share, as a percentage, has decreased in terms of card numbers over the past few years, as Visa has faced tough competition. Since 2019, Elo has been the largest debit card network for cards in issue and, in 2021, became the largest for billed volume.

Key Retail Banks and Issuers
Over the past six years, digital bank Nubank's sustained growth has changed Brazil's credit card market by becoming the third largest issuer ... only exceeded by Bradesco and Itau Unibanco.

Acquiring and Processing
Cielo and Rede continue to lead the merchant-acquiring market here with about 40% of the total acquired billed volume by the end of 2022. The main non-bank processors in Brazil are Fidelity (previously Certegy), Orbitall, CSU CardSystem and EDS.

Online Acquiring
Total online acquired purchase volume is set to hit $97 billion in 2022. Credit cards will account for the vast majority of this total: 97%. The adoption rate of IT by Brazilian consumers has been a key driver for this extraordinary growth.

Regulatory and Markets Information
The BCB, major banks, acquirers, Febraban and Abecs have played a key role in improving the efficiency of Brazil's payment systems since 2005. Argus Advisory Research estimates that 60% of total households' purchase value was made using electronic payment channels in 2021.

Brazil Payments Report | Entities Referenced

Abecs
Acesso Bank
Adiq
Advent International
Aeon Bank
Afinz
Agibank
Alelo
Ali Express
Alibaba
Amazon
American Airlines
American Express
Anatel
Android Pay
Angeloni
Apple Pay
Associaç£o Brasileira das Empresas de Cartões de Crédito e Serviços
Aura
Azu
Balaroti
Bonsucesso
Bradesco
Carrefour
Central do Brasil
Digio
Inter
Itaú
Next
Nossa Caixa
Original
PAN
Patagonia
Safra
Santander
Votorantim
Banco24Horas
Banco Bonsucesso
Banco Bonsucesso Consignado
Banco Bradesco
Banco Carrefour
Banco Central do Brasil
Banco del Buen Ayre
Banco Digio
Banco do Brasil
Banco do Nordeste do Brasil
Banco Inter
Banco Itaú
Banco Nacional de Desenvolvimento Econômico e Social
Banco Next
Banco Nossa Caixa
Banco Original
Banco PAN
Banco Patagonia
Banco Safra
Banco Santander
Banco Votorantim
Banco24Horas
Bancoob
Banestes
Banggood
BankBoston
Banpará
Banrisul
BCB
BIG
BIG Bompreço
Bitz
Blue C Technology
BNDES
BNP Paribas
Boa Vista Serviços
Boleto
Boleto Bancário
Bompreço
Bradescard
Bradesco
Braspag
Brastemp
BTFIT
C&A
C6 Bank
Cabal
Cadastro Positivo
Caixa Econômica Federal
Caixa Tem
Caixa
Carrefour Soluções Financeiras
Casas Bahia
Certegy
Cetelem
Cheque Eletrônico
Cielo
Citibank
CMN
CNDL/SPC
Comiss£o de Valores Mobiliários
Condor
Conductor
ConectCar
Confederaç£o Nacional de Dirigentes Lojistas
Conselho Monetário Nacional
Corpbanca
Crediario
Credicard
CSU CardSystem
CVM
Dafiti
Decathlon
Decolar
Diners Club
Discover
Discover Financial Services
DM Card
Dock
Ebanx
Ebanx
Ebit
Edenred
EDS
Elavon
Elo
Elopar
Esfera
European Union
Extra
Febraban
Federaç£o Brasileira de Bancos
Fiat
Fidelity
Fidelity National Information Services
Fidelity Processadora e Serviços
Fidelity Services
First Data
FIS
Fiserv
Fundo Garantidor de Crédito
Gearbest
Gestora de Inteligência de Créditos
Getnet
Giassi
Global Payments
Gol Airlines
Good Card
Google Pay
Hipercard
HSBC
IBGE
IMF
Instituto Brasileiro de Geografia e Estatística
International Monetary Fund
International Telecommunication Union
Itaú Corpbanca
Itaú Unibanco
Iti
ITU
iZettle
Japan Post Bank
JCB
JPMorgan Chase
LATAM Airlines Brasil
Lojas Americanas
Lojas Marisa
Losango
M4U
Magazine Luiza
Makro
Mastercard
maxiPago
Mercado Pago
Mercantil do Brasil
Merchant e-Solutions
MeS
Meta
Meu Dinheiro Claro Bradesco
Mitsubishi
Multibank Tim Caixa
Muxi
Neon Pagamentos
Neon
Next
nextShop
Nielsen
Nubank
OECD
Oi
Oi Carteira
Olé Consignado
Orbitall
Organisation for Economic Co-operation and Development
PagSeguro
P£o de Açúcar
PAT
Pernambucanas
Pix
Policard
Ponto Frio
Porto Seguro
Positive Credit Report
Poupança
Programa de Alimentaç£o do Trabalhador
Quod
Rappi
Rede
Redecard
Renner
Riachuelo
Samsung
Samsung Pay
Santa Catarina Payface
Santander
Sebrae
Sem Parar
Serasa Experian
Seven Bank
Shein
Shopee
Sicredi
SMBC
Sodexo
Sorocred
SPTrans
Stefanini
Stone
Stone Pagamentos
Submarino
Sumitomo Mitsui Banking Corporation
Superdigital
Surpreenda
TAG
TAM
TecBan
Ticket
Tim
Transferwise
TransUnion
Tribanco
TSYS
TU
Unibanco
UnionPay
Vero
Verocheque
Visa
VisaNet
Vivo
Volkswagen
Votorantim
Walmart
WhatsApp
WhatsApp Pay
Wise
Wish
World Bank
Worldpay
Zettle
Zuum

MORE LATIN AMERICA PAYMENTS REPORTS

Argus Advisory Research reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit. Analysts and researchers use both primary and secondary source data and conduct in-depth interviews with senior industry executives and local experts.

See more Latin America Country Reports or explore the full range of cards & payments reports available for markets world-wide.

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