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A comprehensive overview of the cards, payments and consumer banking market in Chile, with clearsighted commentary backed by relevant data.
With the number of POS terminals having more than doubled in the latter half of the decade just ended and four in ten card-present transactions now contactless, card spend is set to overtake cash at the point of sale.
In almost every dimension change is well underway: the merchant acquiring market was opened to competition in 2017, while CuentaRUT has surpassed 60 per cent market share of debit cards in issue and significantly expanded banking reach. Even before the pandemic, e-commerce turnover had doubled between 2016 and 2019.
Why the Chilean POS is exceptional in the region.
How profitability differs for bank-issuers and retailer-issuers.
The innovations that have been transformative.
How Chile acquiring has been reinvented.
What new regulations have meant for prepaid.
TABLE OF CONTENTS
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing
Online acquiring
Regulatory and other cards market information
Appendices: Chile Card Payments Data
Appendix I: Demographics and the economy
Appendix II: Payments environment
Appendix III: Cards market
Appendix IV: Mobile payments
Appendix V: Profit pool
Appendix VI: The card networks
Appendix VII: Key retail banks and issuers
Appendix VIII: Acquiring and processing
Appendix IX: Online acquiring
Demographics and Economy
GDP growth slowed down to a 2.5% average between 2013 and 2018. The restrictions resulting from the Covid-19 emergency will also reduce growth in 2020, with a contraction of 4.5% expected.
Payments Environment
Chile's retail banking and payment markets evolved positively between 2013 and 2019, reducing the unbanked population and increasing usage of electronic channels.
Cards Market
There were 38.8 million bank-issued payment cards at the end of 2019: 17.17 million credit cards and 21.65 million debit cards. This means that there was an average of 2.53 payment cards per adult in Chile at the end of 2019.
Mobile Payments
As of December 2019, BancoEstado holds a 62% debit cards market share of debit cards in issue, creating a strong opportunity for the development of P2P payments in Chile.
Profit Pool
Net interest income is the main source of revenue and represents around 46% of total bank-issued credit cards revenue in Chile in 2019; VFR estimates that it will decrease to 43% in 2020.
Card Networks
Credit cards are widely accepted in Chile, with Mastercard and Visa having the largest acceptance by number of merchants. Debit cards are widely accepted for POS and ATM transactions and are issued under the Mastercard, Maestro, Visa Electron, CuentaRUT and private label brands.
Key Retail Banks and Issuers
Retail-banking competition is dominated by around half-a-dozen players who dominate the issuing space. To succeed in this market, international players need a focused strategy, either through a joint venture with a high-profile partner or through a large-scale acquisition.
Acquiring and Processing
Under a new regime, issuers can negotiate MSCs with merchants, thus breaking the existing vertical integration between Transbank issuers. In the absence of this integration, the government partially created conditions to attract new competitors into this business.
Online Acquiring
Between 2013 and 2019, B2C e-commerce sales in this market grew by about 2.8 times, reaching some $6.1 billion in 2019. This represents 9.1% of the estimated 2019 total payment cards purchase volume.
Regulatory and Market Information
In March 2020, lawmakers in Chile decided that payment card liability should be transferred to issuers. Once new regulations come into force, EMV migration should accelerate.
American Airlines
American Express
Apple Pay
Banco Consorcio
Banco de Chile
Banco de Crédito e Inversiones
Banco Falabella
Banco Itaú CorpBanca
Banco Ripley
Banco SudAmericano
BancoEstado
BankBoston
BBVA
BCI
CajaVecina
Car
Casa Ximena
Citi
Citibank
Cocha
Cofisa
Compraquí
Coopeuch
CorpBanca
CuentaRUT
Delta
Diners Club
Divesa
Enjoy
Evo Payments
Falabella
Hites
Iberia
Itaú
Krealo
La Polar
LATAM
Lider
Linio
Magna
Mastercard
Multicaja
Netflix
Nexus
PagoRUT
Presto
Redbanc
Redcompra
Ripley
Samsung Pay
Santander
Scotiabank
Security
Sodimac Homecenter
Spotify
SumUp
Tottus
Transbank
Tricard
Uber
Unicard
UnionPay
Viajes Falabella
Visa
Walmart
Webpay
WhatsApp
Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit in Latin America. Analysts and researchers use both primary and secondary source data and conduct in-depth interviews with Latin American industry executives and experts.
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