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Bahrain Cards & Payments Market Report
- Published Date: November 2019
BAHRAIN CARDS & PAYMENTS REPORT
A comprehensive overview of the cards, payments and consumer banking market in Bahrain.
Available for worldwide markets, Verisk Financial Research Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit.
A dedicated team of analysts and researchers use both primary and secondary source data and conduct in-depth interviews with senior industry executives and experts.
What you will learn from this Bahrain cards market report:
How digitalisation efforts are faring in this cash-based Bahrain society
The preferences shaping credit/debit cardholding patterns
How foreign issuers are finding opportunities in Bahrain
The role of sharia-compliant products
Why Bahrain cheque payments are finally declining
BAHRAIN COUNTRY REPORT | KEY FACTS
- Bahrain is predominantly a cash-based society. The government is taking initiatives to encourage greater use of electronic payments.
- The Benefit Company, a bank-owned organisation, operates the ATM and POS switches and is playing a key role in the digitalisation of payments.
- In 2017, it released BenefitPay, a national e-wallet that facilitates real-time peer-to-peer transfers, bill settlement and QR code payments at the point of sale.
- Two years earlier, Benefit launched Bahrain's electronic funds transfer system, providing the medium for near-instant payments and a new bill payments method.
- Debit cards are the most popular type of card in Bahrain: there are three times as many debit cards as credit cards in issue.
- Credit cards in Bahrain are preferred for purchases, accounting for over 60 per cent of purchase volume. Debit cards are used primarily for cash withdrawal.
- As is the case elsewhere in the Middle East, growth in the Bahrain credit cards market is focused on the premium segment. With just one in five adults having a credit card, the customer base largely consists of affluent clients.
- Interchange and other transaction-based fees are the main revenue sources for issuers, with interest income being relatively low.
- CrediMax, a subsidiary of the Bank of Bahrain and Kuwait, is the largest issuer and acquirer of credit cards in the country.
- Foreign banks have long been prominent in this retail banking market: Standard Chartered, HSBC and Citibank all have strong Bahrain credit card portfolios.
Bahrain Payments Research | Report Contents
TABLE OF CONTENTS
Demographics and the economy
Payments environment
Cards market
Mobile payments
Profit pool
The networks
Key retail banks and issuers
Acquiring and processing
Online acquiring
Regulatory and other cards market information
Appendices: Card Payments Data
Appendix I: Demographics and the economy
- Demographic and economic indicators
- Ownership of key consumer devices
- Internet usage by population
Appendix II: Payments environment
- Access points
- Account penetration
- Consumer payment trends
- B2C e-commerce payment methods
Appendix III: Cards market
- Total cards payment metrics
- Credit card numbers
- Total credit cards metrics
- Credit cards profitability indicators
- Debit cards numbers
- Debit cards metrics
- Prepaid/e-money cards metrics
Appendix IV: Profit pool
- Profit pool
Appendix V: The networks
- Networks' credit card market shares
- Networks' credit card numbers
- Networks' credit card billed volume
- Networks' number of credit card transactions
- Networks' average credit card transaction value
- Credit card interchange fees by network
- Networks' debit card market shares
- Networks' debit card numbers
- Networks' debit card billed volume
- Networks' number of debit card transactions
- Networks' average debit card transaction value
- Debit card interchange fees by network
Appendix VI: Key retail banks and issuers
- Key credit card issuers market shares by credit card numbers
- Key issuers market shares in credit card outstandings
- Key debit card issuers market shares by debit card numbers
Appendix VII: Acquirers and processing
- Merchant acquirer credit card market share
- Credit card merchant service charges
- Merchant acquirer debit card market share
- Debit card merchant service charges
- Credit card issuer/issuing processor relationships
- Credit card acquirer/acquiring processor relationships
- Credit card issuing processor market shares by card numbers
- Credit card acquiring processor market shares by the number of POS transactions
Appendix VIII: Online acquiring
- Online merchant acquirer market share
Bahrain Country Report | Selected Extracts
Demographics and Economy
Bahraini citizens are among the most technologically advanced in terms of mobile technology, as smartphone penetration exceeds 100%. The number of internet users increased between 2012 and 2018, reaching 1.4 million users, or 95.7% of the population.
Payments Environment
Bahrain is a predominantly cash-based society, with cash often used for payments at small businesses. After cash, payment cards are the most widely used method of non-cash payment instrument at the POS and their usage continues to increase each year.
Cards Market
Bahrain's payment cards market has been growing significantly; total purchase volume on credit and debit cards surpassed $5 billion in 2018, almost double the total in 2012.
Mobile Payments
The country's appetite for mobile payments is growing: several digital wallets have been launched in recent years, enabling users to make instant payments with their smartphones as well as to facilitate the collection of payments electronically through debit and credit cards.
Profit Pool
Profitability is driven by high-spending customers with an average of almost $10,000 billed per card each year. Although spending per card has remained flat over recent years, the overall billed volume has increased thanks to growth in card numbers.
Card Networks
Visa is the largest card scheme in Bahrain in terms of the number of cards and billed volume. However, Mastercard is slowly increasing its market share in the country. The number of Visa debit cards in issue has grown in recent years as its key issuers – Standard Chartered, Citibank, Bahrain Islamic Bank and Kuwait Finance House – have grown their debit card customer base.
Key Retail Banks and Issuers
Foreign players have a significant presence in the credit cards market. Three multinational banks – Standard Chartered, HSBC and Citibank – are among the top five credit card issuers in the market. National Bank of Bahrain (NBB), Ahli United Bank (AUB), and Bahrain Islamic Bank are the top three debit card issuers.
Acquiring and Processing
There are three major merchant acquirers in Bahrain: CrediMax, NBB and AUB. CrediMax and NBB dominate the market, with a combined share of 86% in terms of credit card acquired billed volume.
Online Acquiring
Credit cards are the most popular online payment method in Bahrain, accounting for an estimated 44% of total e-commerce billed volume. The next most popular online payment method is paying by debit card.
Regulatory and Markets Information
In June 2018, the Central Bank of Bahrain applied a new sharia-governance module to Islamic banking players in a bid to further improve standards for the sector. Such is the kingdom's reputation in this area that the overhaul is expected to serve as a global benchmark.
Bahrain Payments Trends | Entities Referenced
ABG
Abu Dhabi Global Markets
ACI Worldwide
ADGM
AFS
Ahli United Bank
Al Baraka Banking Group
Al Salam Bank Bahrain
AliExpress
Almoayed Technologies
Amazon
Amazon Web Services
American Express
Apple Pay
Arab Bank
Arab Financial Services
ASBB
AUB
AUB M-Bank
AWS
AXA Insurance
Bahrain Association of Banks
Bahrain Development Board and Fintech
Bahrain Fintech Bay
Bahrain Institute of Banking and Finance
Bahrain Islamic Bank
Bahrain Royal Medical Services
Bank of Bahrain and Kuwait
Batelco
BBK
Benefit
BenefitPay
BIBF
British Airways
CBB
Central Bank of Bahrain
Central Informatics Organisations
Citibank
Consortium
Costa Coffee
CrediMax
Credit Reference Bureau
Dragon City Bahrain
EasyPay
Eazy Financial Services
eBay
Economic Vision 2030
eGA
eGovernment Authority
Electricity and Water Authority
Electronic Network for Financial Transactions
Emirates
Fawateer
Fawri
Fawri+
FinTech & Innovation Unit
GCC
GCC Development Fund
GCCNet
GIB
Global Financial Innovation Network
Global Payment Services
Google Pay
GPS
Gulf Air
Gulf Cooperation Council
Gulf International Bank
Hightech Payment Systems
HSBC
Ithmaar Bank
JCB
KFH-Bahrain
Khaleej Al Bahrain
Khaleeji Commercial Bank
Kuwait Finance House – Bahrain
Kuwait Financial House
Lulu Hypermarket
Marks & Spencer
Mastercard
Medgulf Takaful
Meem
Ministry of Works
Monetary Authority of Singapore
Moody's
National Bank of Bahrain
NBB
NCR Corporation
Network International
NI
Payments Academy
PayPal
Polytechnic University
Real Estate Regulatory Authority
Regulatory Sandbox
SADAD
Samsung Pay
Shamil Bank
Singapore Airlines.
SINNAD
Souq
StanChart
Standard Chartered
Survey and Land Registration Bureau
TAM Dinar
Tayseer
The Benefit Company
Token.io
Visa
VIVA Bahrain
MORE MIDDLE EAST PAYMENTS REPORTS
Reports delivering market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit for the Middle East. Analysts and researchers use both primary and secondary sources and conduct in-depth interviews with senior industry executives and Middle East experts.
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